Beedis: Rolled Away

Beedis: Rolled Away
At 0.3%, Goa has lowest number of beedi consumers amongst countrywide student population, reports Preetu Nair


Beedis, those leaf-wrapped tobacco sticks that have oft found favour with fisherwomen and hippies alike, are burning out in Goa.
‘Beedi smoking and public health’, a report published in March this year, by the Ministry of Health and Family Welfare, New Delhi says beedi consumption has reduced in Goa. In rurural Goa the drop is from 34.84% (1993-94) to 16.55% (99-2000), while urban areas have seen a decline from 31.01% to 14.14%. Cigarettes too have lost favour in the cities, dropping from 4.21% to 1.78% .
The cause for this decline is the state law Cigarettes and Other Tobacco Products Act, 2003 that bans smoking and its advertisement in public places, says the report.
The report also found that Goa has the lowest number of beedi consumers, 0.3%, amongst the student community. Kids aged between 13-15 years, across India, were studied. While an average 8.3% smoked and 2.3% lit up beedis, Manipur had the highest student beedi smokers at 14.2%. The information was drawn from Global Youth Tobacco Survey (GYTS) data for 26 states, conducted between 2000-04.
A current beedi smoker was defined as one who smoked one or more beedis, on one or more days, in the prior 30 days. Those who smoked in multiple forms (besides beedis) were not included. Frequent beedi smokers were those who smoked on 20 or more of the 30 days preceding the survey. Nicotine dependence was assessed by the question do you require tobacco first thing in the morning.
The survey also revealed that boys were more likely to be current smokers than girls. The current beedi smoking prevalence was found to be low (1% or less) in Goa, Tamil Nadu, Uttar Pradesh, Delhi, Karnataka, Gujarat, Himachal Pradesh and Punjab. Intermediately low (1.1%- 2.9%) in Maharashtra, West Bengal, Andhra Pradesh, Tripura, Orissa, Uttaranchal, Rajasthan, Madhya Pradesh and Haryana. Intermediately high (4.6%-9.2%) in Arunachal Pradesh, Assam, Bihar, Chandigarh and Meghalaya. High (10.6%-14.2%) in Manipur, Mizoram, Nagaland and Sikkim. TNN
MYTH
Beedis are smaller and contain lesser tobacco than conventional
cigarettes and are therefore less harmful
FACT
After smoking a beedi, participants showed similar or slightly higher plasma levels of nicotine than found after smoking a cigarette. This suggested that health consequences of beedis were likely to be similar to those found from smoking regular cigarettes. Researchers also concluded that beedis were more dangerous than cigarettes because their low combustibility contributed to deeper inhalation of beedi smoke. Beedi smoking causes oral cancer, cancer of the lung, stomach and esophagus, coronary heart disease and myocardial infarction, and chronic bronchitis.

Flavoured & Herbal
Forget the foul smelling regular beedi, flavoured and herbal ones are around, albeit catering to a very small market in India. Abroad though, it’s a different story. The Health Ministry’s ‘Bidi smoking and public health’ report found that beedis in as many as 18 flavours are aggresively marketed in the West, especially to US importers.

The flavours include:
Strawberry Cardamom Chocolate Cinnamon Clove Grape Lemon Mango Mint Vanilla Wild Cherry Orange Honey Coconut Raspberry

July 1, 2008, The Times of India, Goa edition